Product Descriptions for Marketing Presentation

Toy Story 2 Character Descriptions

for

Marketing Presentation

WOODY

Woody, a traditional pull-string cowboy doll, has always been one of Andy’s favorite playthings and is respected and admired by the other toys who live in Andy’s room.  But several generations of wear and tear have caught up with Woody, and the senior toy finds himself facing the worst threat of old all—falling apart.  When a series of accidents leads to Woody being “toynapped,” he discovers he’s more valuable than he ever imagined.  Woody has legions of fans from his days as the star of “Woody’s Round Up,” his very own TV show—some of who are willing to pay top dollar for the Sheriff and his Gang.  Woody faces a difficult decision:  return to Andy and risk being outgrown, or live as a collectible behind the safety of glass forever.  In the end, Woody proves he’s still the best friend a boy could ever have.

BUZZ LIGHTYEAR

Buzz Lightyear is a true action figure.  This spacemen may have a laser beam and pop-out wings, but all of his fancy features are eclipsed by his smarts and courage.  Buzz is first to react when Woody is “toynapped.”  He takes the lead in forming a plan to rescue his friend.  During the search, Buzz discovers he cannot escape his past.  And even when the mission seems impossible, Buzz refuses to give up, just as Woody refused to give up on him in Toy Story.  Buzz considers it his sacred duty to get Woody back where he belongs—Andy’s room.

AL MCWHIGGIN

Al is the Crazy Eddie of the retail toy world, clucking and crowing about Toy Barn specials in a chicken suit in his ads.  But Al’s got dreams:  he wants to make the leap from lowly huckster to hot-shot toy collector.  So he “toynaps” Woody in order to complete his Round Up Gang and make a big splash with a huge sale on the international scene.

JESSIE

Jessie, the Yodeling Cowgirl, was Woody’s sidekick in the Round Up Gang.  She’s a spirited, spunky gal who loves to play.  She never hesitates to express her emotions.  But she is gun-shy when it comes to getting close to others.  She was once a little girl’s favorite toy, but was given away when that girl grew too old for dolls.  This heartbreak, plus her natural naiveté, leads Jessie to believe that life as a collectible means no one will ever abandon her again.

THE PROSPECTOR

On the popular 1950’s TV show “Woody’s Round Up,” the Prospector played the buffoon.  But as a toy in Al’s collection, mint in the box, he is revered as the wise old man—especially in comparison to the wild antics of Jessie and Bullseye.  The Prospector harbors a need for the respect that he never received in the gang’s heyday.  Soon he will be part of a full set of priceless collectibles, and his value depends on Woody, so the Prospector will do anything to keep the Sheriff in the Gang.

BULLSEYE

Bullseye is Woody’s trusty steed from the Round Up days.  Like a puppy, he’s full of energy and affection.  Bullseye is faithful and always eager to help Woody—even if he’s not quite right for the job.  Without a voice, Bullseye relies on action to get his meaning across.  He bounds or plods, gallops or slouches, licks faces or gazes at his hooves, depending on his mood.  This playfulness makes him a perfect partner for Woody.

SLINKY

Slinky, the plastic dog with a metal spring for a mid-section, is one of Woody’s best friends.  He’s an older toy who’s been around the room a few times.  He speaks in a down-home country drawl, and has neither bark nor bite.  In fact, Slinky doesn’t fret about a thing, so long as Woody’s in charge.  This loyalty to the Sheriff stretches as far as his Slinky, which is why he’s the first to join Buzz on the dangerous mission to rescue Woody.

MR. POTATO HEAD

A cynic to his very roots, this cantankerous spud is the first to find fault with everything.  But in spite of his griping, Mr. Potato Head is always willing to lend a hand—as long as he gets it back.

MRS. POTATO HEAD

Mr. Potato Head has been displaying a softer side since Andy added loving and supportive Mrs. Potato Head to the family.  It’s no surprise when Mr. joins the search for Woody at the “suggestion” of his sweet potato wife.

REX

Although he is modeled after the most ferocious beast in history—the Tyrannosaurus—Rex has the gentlest heart—and weakest spine—of all the toys.  He’s been working on that backbone, though, becoming addicted to the video game in which Buzz Lightyear battles the evil Emperor Zurg.  Woody’s troubles offer Rex a chance to set aside his fears and his joystick, and put some of his newfound mettle to use in the real world.

HAMM

Hamm, a piggy bank, is the watchful know-it-all of Andy’s room—at least, he thinks he knows it all.  Hamm spends much of his time vying with Mr. Potato Head for the title of resident “class clown.”  But when someone “toynaps” his pal Woody, Hamm is more than willing to put all ribbing aside and use a little of the old “pork chop” action to make sure the Sheriff gets home safely.

BO PEEP

A beautiful porcelain lampstand, Bo Peep is the only single female toy in Andy’s room and Woody’s object of affection.  She is known for her ability to keep a level head while others panic, a trait—along with her flirtatious nature—that endears her to Woody.  But when Woody, her confidant and protector of her sheep, is “toynapped,” Bo longs to have him back by her side.

WHEEZY

Wheezy is a penguin-shaped squeak-toy who sounds as if he’s caught a bad cold.  Because he’s lost his squeaker, Wheezy’s been “shelved.”  Woody discovers him just in time to save him from the yard sale.  Unfortunately, this daring rescue has harsh consequences for Woody.

BUSTER

When Andy got a puppy at the end of Toy Story, his toys panicked.  They were sure there would be serious changes in the room.  But in typical Woody fashion, the Sheriff has bonded with Buster, wiener dog, and adopted him as both pal and mode of transportation.  From spirited rounds of hide-and-seek, to life-or-death yard sale rescues, Buster proves that he is among Woody’s best friends.

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